Trust on the internet

Here is a nice quote on trust on the internet:

"We are still animals and, like dogs that don't recognize the image of another dog on TV, we cannot feel fear and doubt or their opposites, trust and understanding, unless we are in the same physical space." (p. 112-3)

Leamer, Edward E. "A flat world, a level playing field, a small world after all, or none of the above? A review of Thomas L. Friedman's 'The World is Flat'." Journal of Economic Literature, 2007, 55(March), pp. 83-126.