Six productivity tips to use social media

Jose Quesada asks on the Academic Productivity blog:
How can you take advantage of the current craze about social media?

He gives six answers:
1 - Benefits are not immediate
2 - Reputation can be built fast, but destroyed faster
3 - Not all social networks are created equal
4 - Social media will help diversifying your interests
5 - Getting the attention of a public you won’t reach otherwise
6 - Extend your network, then take it off-line

RAEM