Don't do what you preach

I was googling the web for a source on how to write good science wikis.
I went to this link:

Opening science to all: Implications of blogs and wikis for social ...

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onlinelibrary.wiley.com/doi/10.1002/meet.1450440122/pdf

von B Zivkovic - 2007
Editor, The Open Laboratory: The Best Writing on Science Blogs 2006. ... such as blogs andwikis to provide open channels for their social and ...

Which took me to this website:

Opening science to all: Implications of blogs and wikis for social and scholarly scientific communication

1. Bora Zivkovic¹, 
2. Jean-Claude Bradley², 
3. Janet Stemwedel³, 
4. Phillip Edwards⁴, 
5. K.T.L. Vaughan Organizer^5,*

Article first published online: 24 OCT 2008

DOI: 10.1002/meet.1450440122

Copyright © by American Society for Information Science and Technology

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Proceedings of the American Society for Information Science and Technology

Volume 44, Issue 1, pages 1–3, 2007

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Abstract

A growing number of scientists are turning to Web2.0 communication tools such as blogs and wikis to provide open channels for their social and scholarly discourse. Because of these tools, scientists are increasingly able to share data, results, and analysis of research (scholarly communication) with distant, and sometimes unknown peers, and are also able to enter the realm of scientific commentary (social communication) with the general public.  ...

When I tried to read the pdf-paper I got this:

Universitaetsbibliothek Kiel

Proceedings of the American Society for Information Science and TechnologyVolume 44, Issue 1, Article first published online: 24 OCT 2008

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Is this an open channel for scholarly discourse? Are the authors serious about their topic?